Reliance Risk US brings proven risk management methodology from 1,000+ global projects to American venues, arenas, and cultural institutions — delivered by the team that wrote the playbook.
Reliance Risk Australia — 20 years building resilient programs for stadiums, venues, and government from Sydney to Auckland.
Keen Independent — research-driven advisory practice bringing evidence and objectivity to every engagement.
Operational backbone — US-based emergency management and security services protecting communities since 2003.
Between 75–90% of small to mid-size US venues lack a documented emergency plan. Almost none have Safety Act designation. Nearly all are managing life-safety with a two-page laminated sheet on the wall and good intentions.
We've seen this pattern at 1,000+ venues across Australia, New Zealand, and now the US. It's fixable — and it doesn't require a million-dollar budget.
"Risk is a decision-making process. Every event you bring into your building, you are accepting risk. The question is whether you're doing it consciously."— Alex Keen, Keen Independent Advisory Research
Mature organizations don't just respond — they anticipate. They have documented systems, regular audits, and leadership engaged in safety as a business priority. Most venues we meet are somewhere in the first two stages. That's not failure — it's an opportunity.
Most venues we encounter are at Level 1 or 2. We meet you there and build a clear path forward — without overwhelming your team or your budget.
Start with an Assessment →A clear, predictable journey. Fixed-scope services mean you can budget with confidence — and every step builds on the last. No scope creep. No surprise invoices.
Every engagement begins here. We evaluate your current risk posture across all dimensions — governance, documentation, training, operational readiness, and management systems. You receive a detailed gap analysis, a risk maturity rating, and a prioritized roadmap. This is your baseline — and your board presentation.
You do the work — we provide the framework, templates, and expert coaching. Monthly calls, curated guidance, and sign-off on your deliverables. Ideal for teams ready to build capability in-house with expert oversight.
We roll up our sleeves alongside your team. Half the deliverables are written by our analysts, half by yours. Faster progress, deeper learning, shared ownership of the outcome.
We are your risk management function. We run the project plan, chair the meetings, produce the deliverables, and hold the timeline. Think Safety Act designation? This is how you get there.
Annual membership gives your team direct access to our expert hotline, published resources, peer network, and priority response — between formal engagements or as a standalone program.
Not sure where to start?
Most consultants in this space focus on guards, gates, and gear. We focus on management systems — the documented, practiced, checked, and improving processes that make your venue genuinely resilient. That's what separates a prepared organization from one that calls us after an incident.
We build safety programs that protect patrons without turning your venue into a checkpoint. Risk management should enable the guest experience — not compromise it.
A two-page emergency plan on the wall is not a program. We help you build the governance layer that makes everything else work — and keeps working after we leave.
We specialize in the 500–10,000 capacity range — performing arts centers, minor league arenas, museums, cultural institutions. Organizations with real risk but no safety department.
Wayne's team has been doing this in Australia and New Zealand since 2007. The methodology is proven. The language is localized. The results speak for themselves.
Based on Alex Keen's field assessment framework, these are the foundational controls every small and mid-size venue should have in place — with or without a formal risk program.
Not sure if your venue meets these basics? Our Assessment will tell you exactly where you stand — with clear, actionable next steps your team can actually execute.
Reliance Risk US is not a rebranding exercise — it's a genuine strategic partnership between three firms with complementary expertise, united behind a single mission: making US venues genuinely safer.
The originating brand. 20 years of venue risk management across Australia, New Zealand, and the Pacific. Clients include Suncorp Stadium, Marvel Stadium, Venues NSW, AFL, and Rugby Australia. Wayne's methodology is the intellectual foundation for everything Reliance Risk US delivers.
reliancerisk.com ↗Independent advisory research for venue safety and security. Alex brings evidence-based analysis and a decade of IAVM engagement — including committee leadership — to translate global best practice into practical US recommendations. The intellectual bridge between aspiration and execution.
keenindependent.com ↗The operational backbone. Joffe has served 2,000+ educational institutions across the US — building emergency management programs, training teams, and delivering safety infrastructure that works under real-world pressure. The platform that makes Reliance Risk US possible at scale.
joffees.com ↗Building a genuinely resilient venue doesn't happen in six months. Our model is designed to be budgeted annually — with clear milestones, visible progress, and a destination worth reaching.
Assessment + initial consulting engagement. Gap analysis completed. Priority remediation begins. Your team learns what good looks like.
Emergency plan written and trained. Incident management framework deployed. Event risk assessment process institutionalized. First tabletop exercise delivered.
Business continuity and communications plans developed. Audit cycle established. Management systems aligned. Leadership fully engaged in risk as a governance priority.
Full-scale exercise validates the entire program. You can demonstrate your readiness to your board, your insurer, and your community.
The gold standard proof that your management systems, training, and plans actually work under pressure. Not a box-ticking exercise — a genuine test of your organization's readiness. We design it, facilitate it, debrief it, and help you use it to demonstrate capability to every stakeholder who matters.
The major league venues have entire safety departments. We serve the 500–10,000 seat range — organizations with significant public responsibility and very little infrastructure to support it.
Theaters, concert halls, and multi-purpose cultural venues with complex event programming and mixed-use spaces.
Hockey, basketball, and multi-sport arenas in the 3,000–8,000 seat range — real risk exposure, limited safety staff.
High-traffic public facilities that host special events, school visits, and evening programming — often with minimal security infrastructure.
Seasonal and permanent outdoor venues, fairgrounds, and event centers where risk profiles change with every booking.
Campus arenas, theaters, and student centers — often IAVM members — with complex stakeholder environments and evolving risk.
High-occupancy, multi-function facilities with variable tenant populations and elevated threat profiles during peak events.
Community stadiums, aquatic centers, and multi-sport complexes with diverse programming and year-round operational complexity.
Studios, screening rooms, and production facilities managing cast, crew, and public interface in a single physical footprint.
Every engagement starts with an honest conversation. We'll ask you a handful of questions, give you direct feedback on your current posture, and recommend the right entry point — whether that's a full assessment or just a membership to start.
We'll respond within one business day.
Your information is shared only within the Reliance Risk US team. We'll reach out directly to schedule a call.