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Reliance Risk US brings proven methodology from 1,000+ global projects to American venues of every scale — delivered by the team that wrote the playbook.
Reliance Risk Australia — 20 years building resilient programs for stadiums, venues, and government.
Keen Independent Research — evidence-based analysis for every engagement.
Operational backbone — US-based emergency management since 2007.
Between 75–90% of small to mid-size US venues lack a documented emergency plan. Almost none have DHS Safety Act designation. Nearly all are managing life-safety with a two-page laminated sheet and good intentions.
We've seen this pattern at 1,000+ venues. It's fixable — and it doesn't require a million-dollar budget.
"Risk is a decision-making process. Every event you bring into your building, you are accepting risk. The question is whether you're doing it consciously."— Alex Keen, Keen Independent Research
"In 20 years I've seen venues spend fortunes on technology and almost nothing on the management systems that make technology work. The gap in the US market isn't resources — it's structure. That's exactly what we fix."
"I walk into venues every week where nobody has written down who's in charge if there's an emergency. That's not a security problem — it's a management problem. And management problems have management solutions."
"We built our safety program over two decades. The venue model takes the same journey — start with the assessment, understand your gaps, build toward a destination that proves the program works. The structure already exists."
Mature organizations don't just respond — they anticipate. Most venues we meet are at Stage 1 or 2. That's not failure — it's an opportunity. We meet you there and build a clear path forward.
Most venues are at Level 1 or 2. We meet you there and build a clear path forward — without overwhelming your team or budget.
Start with an Assessment →Fixed-scope services mean you can budget with confidence. No scope creep. No surprise invoices.
Every engagement begins here. We evaluate your current risk posture across all dimensions — governance, documentation, training, operational readiness, and management systems. You receive a gap analysis, a risk maturity rating, and a prioritized roadmap.
You do the work — we provide the framework, templates, and expert coaching. Monthly review calls and sign-off on your deliverables.
We roll up our sleeves alongside your team. Half the deliverables written by our analysts, half by yours. Faster progress, shared ownership.
We are your risk management function. We run the project plan, chair the meetings, produce the deliverables, and hold the timeline toward Safety Act designation.
Annual membership gives your team access to our expert hotline, resources, peer network, and priority response — between engagements or as a standalone.
Most consultants focus on guards, gates, and gear. We focus on management systems — the documented, practiced, and improving processes that make your venue genuinely resilient at any scale.
We build safety programs that protect patrons without turning your venue into a checkpoint. Risk management should enable the experience — not compromise it.
A two-page emergency plan on the wall is not a program. We build the governance layer that keeps working after we leave.
Whether you're running a black box theater or a major arena, the question is the same: does your risk program match your exposure? We build programs that fit.
Wayne's team has been doing this since 2007. The methodology is proven. The language is localized. The results speak for themselves.
Based on Alex Keen's field assessment framework — the foundational controls every venue should have, regardless of size or budget.
Not sure if your venue meets these basics? Our Assessment will tell you exactly where you stand — with a roadmap your team can act on immediately.
Get My Venue Assessed →A genuine strategic partnership between three firms with complementary expertise — united behind a single mission.
The originating brand. 20 years of venue risk management across Australia, New Zealand, and the Pacific. Clients include Suncorp Stadium, Marvel Stadium, Venues NSW, AFL, and Rugby Australia. Wayne's methodology is the intellectual foundation for everything Reliance Risk US delivers.
reliancerisk.com ↗Independent advisory research for venue safety. Alex brings evidence-based analysis and a decade of IAVM committee leadership — translating global best practice into practical US recommendations.
keenindependent.com ↗The operational backbone. Founded in 2007, Joffe has served 2,000+ educational institutions and organizations — building emergency management programs, training teams, and delivering safety infrastructure at scale.
joffees.com ↗Building a genuinely resilient venue doesn't happen in six months. Our model is designed to be budgeted annually — clear milestones, visible progress, and a destination worth reaching.
Assessment + initial consulting. Gap analysis completed. Priority remediation begins. Your team learns what good looks like.
Emergency plan written and trained. Incident management deployed. Event risk assessment institutionalized. First tabletop exercise delivered.
Business continuity and communications plans developed. Audit cycle established. Leadership fully engaged.
Full-scale exercise validates the entire program. Demonstrate readiness to your board, insurer, and community.
The gold standard proof that your management systems, training, and plans work under pressure. We design it, facilitate it, debrief it, and help you demonstrate capability to every stakeholder who matters.
From a 500-seat performing arts center to a 60,000-seat stadium, the fundamental question is the same: does your risk program match your exposure? We build programs at every scale — from organizations standing up their first management system to major venues refining enterprise-level programs and pursuing Safety Act certification.
Theaters, concert halls, and multi-purpose cultural venues with complex programming.
From minor league to major venues — risk programs that scale with your capacity and event calendar.
High-traffic public facilities hosting special events, school visits, and evening programming.
Seasonal and permanent outdoor venues where risk profiles change with every booking.
Campus arenas, theaters, and student centers with complex stakeholder environments.
High-occupancy multi-function facilities with variable tenant populations.
Community stadiums, aquatic centers, and multi-sport complexes with year-round complexity.
Studios and screening rooms managing cast, crew, and public interface.
Practical guidance from the Reliance Risk US team — published regularly.
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Every engagement starts with an honest conversation. We'll give you direct feedback on your posture — whether or not you become a client.
Not ready to commit? Start with a free 30-minute discovery call. We'll review your current situation and tell you honestly what your next step should be.
Book a Free Call →We respond within one business day.